We’re more than a boutique. SAFIRA is a brand, a brand that is Black-owned, woman-owned, with a deep appreciation of women baked into its core. But, we’re also more than a brand. We are a community, a community for women historically overlooked and underappreciated.

While we aim to help you deepen your sense of personal style through carefully curated collections, we also aim to center you, shine the light on you, clap for you, and be unabashed in our love and appreciation.

To become a part of a community of supportive, like-minded folks who are style enthusiasts, frequent lovers of art and culture, and music fiends and to receive our newsletter, exclusive discounts and promotions, and cool freebies like style tips and playlists in the process, join the #tribe today!